CASE STUDY ONE
PAID ADS
The Goal: Generate leads for client
A's new service.
The Process: We started with a brand awareness campaign to understand our client's audience, then followed with a targeted lead generation campaign offering clear value and a strong call to action.
The Result: Our Facebook ad campaign delivered 60 leads, but the real story lies in our 47% conversion increase. We achieved this by integrating leads into our custom CRM, sending automated thank you emails, and triggering personalised communication based on their actions.
CASE STUDY TWO
PAID ADS
The goal: Increase sale of client B's new clothing collection.
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The process: We ran a multi-format A/B test within a single Facebook ad campaign to determine the optimal creative approach for this specific client's goals.
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We ran the test across a 2-week period and monitored results carefully.
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The Results: Our methods delivered an incredible 717% ROI, allowing the client to achieve their goals and experience significant financial growth.
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We generated £2.6K in revenue from a £320 ad spend budget.
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CASE STUDY THREE
SOCIAL MEDIA
The goal: Increase brand awareness and engagement on client C's Instagram.
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The process: We analysed their audience to understand preferences and behaviours, then developed a content strategy tailored to resonate with the right people. By creating engaging, relevant posts and maintaining a consistent posting schedule, we aligned their messaging with audience needs.
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The Results:
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121% Increase in Views
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124% Increase in Reach
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78% Increase in Engagement
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96% Increase in Link Clicks​
My UGC Examples
This year, I’m expanding Studio Seven Marketing’s services into UGC content, helping brands create authentic, engaging content that builds trust and drives action.
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Great UGC is about more than simply filming a product. With a degree in Marketing and 8+ years of industry experience, I combine creativity with marketing strategy to create content that connects with your audience and supports your wider goals.
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Here are some examples of UGC I’ve created for brands.
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Hello, I'm Heather.
I launched Studio Seven Marketing back in February 2024, after years of working in digital marketing and earning a 1st Class degree
in Marketing from Liverpool John Moores.
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Today, I work independently as a Social Media Strategist, helping small businesses take the guesswork out of social media, create content with purpose and grow their online presence.
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I also create ready-to-use marketing templates, designed around real marketing goals rather than just looking pretty, with a particular focus on beauty, health and wellness businesses.
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I believe marketing should feel strategic, personal and achievable, especially when you’re already wearing a hundred other hats as a small business owner.
